Photo
Current, clear and natural. It need not be a studio portrait, but it should clearly be you—not a wedding guest, tourist or crop from a group.
A PROFILE THAT WORKS
Do not wait for someone to guess what you are good at.
Recruiters do not search for “interesting people”. They search for a role, skill, technology, language or industry. If these details are missing or hidden beneath vague phrases, your profile may never appear in their results.
A good profile is precise, human and consistent with your CV. You do not need to post daily wisdom about success. You need to be findable and credible.
PROFILE BASICS
Five places that shape how people see you
Headline
Do not list only your job title. Add a specialism, business setting or the value you create.
About
Explain what you solve, where you have experience and where you want to go. Write in the first person, not as a press release about yourself.
Experience
For each significant role, include scale, projects and outcomes. A company and job title alone are only a skeleton.
Skills
Select terms people might genuinely use to find you. Dozens of random tags only blur the picture.
PROFILE HEADLINE
“Open to Work” is not a profession
“Manager | Leader | Visionary | Open to New Opportunities”
It says nothing about what the person manages, in which industry or with what expertise.
“B2B Sales Manager | SaaS & Technology Services | Building Sales Teams and Key Accounts”
It contains the role, sector and a concrete area of value.
A practical formula: role + specialism or industry + the problem you solve. Use keywords naturally, not as a list written for a search engine.
THE ABOUT SECTION
First person. Concrete facts. No personal press secretary.
Start with what you do today
Describe your professional role and strongest area in one sentence. The reader should know immediately whether they are on the right profile.
Add two pieces of evidence
Name a project, scale of responsibility or measurable result. Not everything—only what best supports your next direction.
Say what you want
Be specific enough for the right people to contact you, without listing ten unrelated roles.
An opening example
“For the past six years, I have helped technology companies build B2B sales. I have led teams of up to 12 people, opened new markets and designed the process from first contact to long-term client care. I am looking for a role combining people leadership with responsibility for growth.”
BEING FINDABLE
Use the words your industry uses
Role names
Use the conventional title people search for. Do not invent a creative title understood only inside your current company.
Tools and technologies
Put them where you actually used them. A standalone list without context is weaker than a concrete project or responsibility.
Industry and customer type
Manufacturing, e-commerce, fintech, public sector, B2B or B2C can matter in a search as much as the role itself.
ACTIVITY WITHOUT THE THEATRE
You need not be an influencer. Just do not be a digital ghost.
Comment when you have something to add
One specific insight under a good professional post is worth more than ten empty congratulations.
Connect with context
Briefly say where you met or why the connection is relevant. Random contact collecting is not networking.
Show work, not just opinions
A project, talk, qualification, article or short account of a real solution demonstrates competence better than a motivational quote.
PROFILE CHECK
Your profile is ready when the right person can find and understand you
- The photo is current and the profile has a suitable banner.
- The headline contains my role, specialism and relevant keywords.
- The About section is specific and written in the first person.
- Important roles include projects, scale and results.
- Role names and dates agree with my CV.
- Contact details and visibility settings are current.
- The opportunities I want are clear.
A profile people can find starts ahead.
Give recruiters enough concrete reasons not to scroll past.